Adobe MAX 2025: What’s new in Premiere Pro and Premiere on iPhone

The new Object Mask tool

You know that moment when you just want to isolate a person or object in your clip without spending ages keyframing? The new Object Mask tool does exactly that.

With a single click, Premiere’s AI can identify people or objects in your footage, track them automatically across your timeline, and apply your selection directly to effects or opacity controls. You can use the Lasso or Rectangle selection tool, preview your mask in real time with any of the eight overlay modes, and fine-tune it with expansion and feather controls.

No more tedious masking frame by frame. This tool makes complex visual edits feel like drag-and-drop magic.

Redesigned masking tools for a smoother workflow

Premiere’s masking system got a serious facelift. The Rectangle, Ellipse, and Pen tools have been completely redesigned for better clarity, precision, and control.

Now, path points and shapes display more clearly, and combining multiple masks is easier than ever with new Add, Subtract, and Intersect modes. This redesign isn’t just cosmetic — it’s faster, cleaner, and far more responsive, especially when you’re finessing detailed effects.

Faster vector mask tracking

Tracking performance has been turbocharged. The new vector-based mask tracking runs faster and stays accurate whether you’re using a high-end GPU PC or Apple Silicon device.

In short: if you’ve ever watched Premiere chew through a complex tracking job and thought, “I could make lunch before this finishes,” those days are officially over.

Premiere on iPhone, full editing power, pocket-sized

Here’s the headline: Premiere is now on iPhone.

Built from the ground up for iOS, it’s a free, watermark-free editing experience that brings desktop-grade features to your phone. You can edit 4K HDR video, add animated captions, and export straight to your favorite social platforms — all with a UI designed to keep things fluid and distraction-free.

Here’s what you can do right now with Premiere on iPhone:

• Generate images, videos, and sound effects using Adobe’s safe generative AI
• Add animated captions directly in your edits
• Clean up audio with AI-powered tools like Enhance Speech
• Access free stickers, fonts, images, and royalty-free tracks from Adobe Stock
• Resize your video automatically to keep your subject in frame
• Export in one tap to your preferred social platform

It’s fast, fluid, and built for today’s mobile creators who want to tell stories from anywhere.

A quick thank-you to the Premiere community

The r/premiere community has been instrumental in shaping these updates. Their feedback, both the praise and the brutal honesty, continues to guide how Premiere evolves across desktop and mobile.

Keep it coming. Adobe’s listening, and these updates are proof of that.

Premiere Pro just got smarter, faster, and more precise with the new Object Mask tool and improved vector tracking. Premiere on iPhone brings 4K HDR editing, AI tools, and free creative assets to mobile creators. Whether you’re editing at your desk or from your pocket, Premiere is leveling up, big time!